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Visa’s virtual Olympic challenge [Business Week]
The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year —...
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Advertising 2.0
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer...
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Publicis Groupe launches Denuo, a new futures practice
Publicis Groupe has set up a new digital venture – a standalone consultancy to help clients, and their budgets, leave behind traditional advertising and move toward digital, interactive and mobile...
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Nike, Google kick off social-networking site [Business Week]
The sporting goods giant and the Internet search king have teamed up to create Joga.com and connect soccer fans around the world Nike and Google, hoping to take social networking to a new realm, have...
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Daily Fix, a new MarketingProfs blog
Marketingprofs.com, the online publishing company, yesterday launched Daily Fix, a group weblog featuring news, opinion and commentary on marketing, advertising and business-related issues, both...
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‘Channeling’ on the net [International Herald Tribune]
Some marketers, worried about a world in which they can no longer rely on TV commercials to get their messages across, are taking matters into their own hands, starting their own “channels” on the...
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Stuff the kids [The Guardian]
It bombards them with adverts, seduces them with merchandise – and then fills them with additives. In an exclusive extract from his explosive new book, Eric Schlosser (author of Fast Food Nation)...
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When street ads give you a ring [International Herald Tribune]
Sometime in the next few weeks, French [JP Decaux] billboards will be able to speak to your mobile phone – but only with your permission. People with certain kinds of phones who download a special...
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Vinton Cerf and Esther Dyson discuss the internet’s future
A few days ago, the Wall Street Journal online published a long interview with web pioneer Vinton G. Cerf and CNET’s editor in chief Esther Dyson. The interview is part of a series of articles to mark...
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The New York Times on brand co-creation
“The rise of consumer-generated advertising can be viewed as either a boon to brands (outsourcing marketing to loyal customers) or a threat (handing marketing over to a bunch of uncontrollable...
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Our credibility loop
“Why not transfer money and efforts from the end (advertising) to the start (R&D) of a product life cycle”, asks David Carlson, the well-known Swedish design entrepreneur, in the June 2006 issue...
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Consumer generated campaigns
TrendBlog reports on how marketers are engaging consumers to do the marketing for them, by sharing self-made content and creating their own commercials, mostly for fame, sometimes for money. The...
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Report: The next step in brain evolution [Sunday Times]
Technology is dividing us into digital natives and digital immigrants, says Richard Woods in a long story in the Sunday Times that ponders the impact of rapid digital change on the way we think....
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User-generated content uncovered: power to the people [Digital Bulletin]
User-generated content is driving the next stage in the growth of the internet. Larissa Bannister examines the opportunities for brands and agencies in Digital Bulletin, the daily digital newsletter...
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Ethnographic research on teens and brands
Starcom MediaVest Group (a subsidiary of the Publicis Group) and CNET Networks, Inc. revealed the results of an ethnographic study on teens and brands. The extensive ethnographic youth study was aimed...
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Customer-centric digital signage in retail environments
“A retail executive who is considering a digital signage system shouldn’t let the tail wag the dog,” writes Peter Vrettas in Extended Retail Solutions. “Content, rather than hardware or software,...
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Fabrica at Centre Pompidou, Paris
Established in 1994 on the initiative of Luciano Benetton and Oliviero Toscani, Fabrica is a communications research centre whose range of activities extends from graphic design to cinema, taking in...
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Bob Jacobson on advertising and experience design
Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he...
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Goodbye, mobile phone bills. Hello, advertising. [International Herald Tribune]
Pitching itself as the world’s first advertising-supported phone company, a Finnish company called Blyk plans to roll out a free mobile phone service next summer aimed at 16- to 24-year- olds, first...
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European Market Research Event – Day 2, morning
Due to travelling, it took me a few days to write up my summary of the Tuesday presentations at the European Market Research Event, but here we are. In this write-up I will concentrate on five...
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